Focused, timely, and ongoing PR helps you gain attention and enhance your reputation in the marketplace. Good PR allows you to hold successful events and announce newsworthy business changes and other successes you experience.
Designing an effective p.r. campaign requires identifying: (1) the appropriate mix of PR tools -- e.g., press releases, calendars announcements, email blasts, mailings, tweets, etc., (2) what to say, (3) to whom, (4) when, (5) how often and (6) at what cost. Results define next steps.
Hiring a professional saves you time and money, so that you can achieve the desired results on deadline and at a reasonable cost.
Communication that builds positive relationships between an organization and its publics.