Terry Graham, M.A., Legal Marketing & Public Relations Consultant • www.terry-graham.com
Terry Graham has published nearly 200 articles on marketing and public relations for professionals, emphasizing legal marketing. As one of the first marketing consultants to work with San Francisco Bay Area attorneys and law firms, she authored various publications designed to assist lawyers as they added marketing to their necessary skills. She was a monthly columnist for the Daily Journal Corporation's Sacramento legal newspaper, The Daily Recorder from 1992 to 1996. Many of her articles were published statewide in the DJ's other publications, including the San Francisco Daily Journal. She was a Contributing Editor to the California Minority Attorney Report and member of the Editorial Board for Legal Marketing Exchange. She also sat on the Editorial Board and was a writer for Attorneys Marketing Report. Her articles have appeared in local and specialty bar associations' publications, and in the State Bar of California's Law Practice Management Section publication, The Bottom Line. In addition to writing articles, Ms. Graham has developed written curricula for numerous workshops designed to train attorneys in all aspects of marketing, public relations, sales, advertising and the State Bar rules governing the ethics of legal marketing.
Terry Graham's Partial List of Publications
Attorney, Sell Thyself: Knowing & Growing Your Personal Selling Style
Beyond the Brochure: Marketing Your Legal Practice
Can Your Firm Survive the Departure of Your Rainmaker?
The Care & Feeding of Marketing Personnel
Creating an Effective Marketing Plan
Diversity as a Marketing Tool
Effective (& Easy) Ways to Promote Your Practice
The Entrepreneurial Attorney
Entrepreneurial Spirit Lifts Firms Out of Hard Times
Ethics & Legal Marketing Communication
Ethics & Marketing Communication
Getting the Most Out of Yellow Page Advertising
How to Advertise Your Legal Practice
Increasing Your Firm’s Profitability. Follow the Money
Know Your Personality Style Before You Market
Influencing Without Authority
The Law Firm Marketing Budget
The Law Firm Marketing Budget: Where to Put the Money.
The Legal Marketplace
Mailings For Marketing
Making Visibility a Marketing Goal
Managing Your Attorney
Marketing Baby Boomer Barristers
The Marketing Database: A Competitive Advantage
Marketing Machine
Marketing Resolutions For the New Year
Marketing Support Systems & Crisis Public Relations
Marketing Tune-up
Marketing the Consumer-Oriented Practice
Marketing the May-December Partnership
Marketing Training For Attorneys
Networking Through Associations
Niching For Business? Look to Your Current Cases
Attorneys as Small Business Owners
Packaging Yourself For Success
Playing By the Rules: Ethics of Marketing Communication
Positioning: How to Stand Out From the Crowd
Publicity Can Help Your Firm Develop Business
Quality Service & Marketing
Rainmakers, Mistmakers & Wet Blankets
Referral Sources Possible Key to Marketing
Your Competitors’ and Adversaries’ Coattails
Rule 1-520: Pre-Trial Publicity
Searching For Niche Opportunities? Look to Your Current Cases
Shattering the Myths of Legal Marketing
Should Associates Make Rain?
Small Firm Survival Tactics
Some Tips For Women Rainmakers
Spring Into the Season With a New Marketing Plan
Starting a New Practice: Strategies For Success.
Starting Your Own Legal Practice: Marketing Your Way to Success
Stop, Look & Listen...For Satisfied Clients
Take the Spin Out For Better Marketing Communication
Top 10 List Jumpstarts Sales, Marketing Efforts.
Total Quality Management
Track Inquiries To Strengthen Marketing Efforts
The Ultimate Marketing Database
Using Transitions as Marketing Opportunities
Viewing Marketing as an Investment...Not an Expense
Your Law Firm's Bill as a Marketing Tool
What Color is Your Practice?
What Do Clients Wants?
What Do Corporate Counsel Want?
What Do the Media Want?
Where Does Marketing Start?
Women Rainmakers
Your Marketing Plan Should Be a Road Map to Success
Contact Terry Graham via email tg@terry-graham.com or (415) 686-8442.