| Terry Graham, M.A., Legal Marketing & Public Relations Consultant • www.terry-graham.com | |
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Services & Fee Arrangements |
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SERVICES: • Marketing Audits (A Good First Step): Reviewing and critiquing current marketing programs, activities and materials, providing recommendations for improvement. • Strategic Marketing Planning: Working with principals/owners to define business objectives, strategies and tactics designed to meet short- and long-term goals. Creating firmwide, departmental and/or individual marketing plans. • Marketing Support/Project Implementation: Directing, overseeing and/or implementing marketing and public relations strategies. • Writing & Producing Marketing Materials: Brochures, website contents, newsletters, resumes/biographies, announcements, advertisements, project descriptions, direct mail packages, etc. • Public Relations & Publicity: Developing targeted media lists, securing media placements, writing and distributing press releases, ghostwriting "bylined" articles, arranging meetings with reporters, event design and production, and managing crisis public relations. • Marketing Databases: Assisting clients with converting existing mailing lists to database format for marketing activities. • Training: Educating principals and personnel on how to support business goals through their activities. Sales training for new rainmakers. FEES: Ms. Graham's base rate is $135 per hour. She offers a PROJECT RATE of $725 for a six-hour project, with additional hours on the project billed with client's prior consent at $110 per hour. She also works with a limited number of clients via a written MINI-RETAINER, an option designed to assist firms who do not require full-time, in-house marketing services, but want an on-going relationship providing them with a variety of services they need. Mini-retainers start at $1000/month for a minimum of three months (to cover up to 10 hours of services), and then convert to a month-to-month agreement at the client's request. All fees are due at project onset. For more information on Ms. Graham's fees and structured retainers, please contact her at 415/686-8442. Fees and retainer agreements terms are subject to change at any time without prior notice, excluding agreements with clients who are under contract with Ms. Graham. |
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